Have you heard the term PPC? You must be familiar with the term, but do you know how you can benefit from it? Let’s discuss a little about what PPC is all about. PPC or Pay Per Click is a digital marketing model for running ads in which the marketer pays every time the user clicks the ad. Unlike SEO (in which people visit the website organically), PPC is a way of buying visitors through ads. The most used method of PPC is advertising on search engines, especially Google. Whenever a user searches for a particular keyword associated with the ad, it appears, and the marketer is charged according to the times the ad is clicked. We at Bluelinks, the best PPC services in Delhi, carefully build campaigns for you after carrying out keyword research and organizing them into relevant ad groups.